Kids wear industry, the opportunities and challenges

In January 2005, China's first children's wear design competition finals held in Xiamen; March, McDonald's began selling children's clothing in China announced; April 1, Liu Yang personally designed the master, "Rabbit-Mark" design wholesale kids clothes, to the world declaring "children's fashion "era. There are indications that China's accession to WTO, Chinese children's clothing industry is facing unprecedented opportunities and challenges, integrate resources, the development of brand economy is the only way to revitalize the Chinese children's clothing industry.
    According to the "China Children's Industry Development Report" shows that urban residents in China's boys tee shirts consumption of all kinds of children's clothing have been increasing in recent years, annual growth rate of 26.5%. With further increase of household income, and gradually achieve well-off urban residents living standards, consumer demand for Chinese children's clothing market has been in the past to meet basic living turned to the pursuit of practical and beautiful fashion model, some economically developed cities, consumers Children tend to demand trends and branding.
    In recent years, Chinese demand was growing year by year trend of kids pants. From the level of consumption of view, demand-driven by the shift to middle and low to mid-range demand-driven, high-end demand is growing rapidly. From the consumption point of view, middle-income households, middle-income households and high-income households of all kinds of children's consumption showed a rising trend, while the lowest income households, low-income households, households and lower-middle income households is declining highest trend. This shows that middle-income groups, children's clothing is the main consumer.
   Currently Chinese children aged 0 to 16 380 million, the annual children's clothing in 800 million consumer demand is about to authoritative forecasts in the coming years, will continue each year to about 8% annually. Children's clothing market will be the most growth of China's markets.